vor 5 Jahren

ONELIFE #35 – English

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Land Rover steht für höchste Allradkompetenz, umfassenden Komfort und anspruchsvolle Technik. Diesem Geländewagen ist kein Weg zu weit und keine Aufgabe zu schwer – getreu dem Slogan „Above and Beyond“. ONELIFE vermittelt Land Rover-Kunden genau dieses Gefühl von Abenteuer und Freiheit.



surroundings, and capture unique moments in themed missions, EyeEm is collaborating with Land Rover on the metamorphosis of city life. “We were attracted to working with EyeEm because of the creative potential of the community,” explains Land Rover Social Media Marketing Manager Nicola Summers. This community of 20 million photographers was tasked with investigating their urban surroundings and providing the best imagery to support the overarching theme of The City Light. “It was about capturing the lifestyle and urbanity of mobility,” explains EyeEm’s Michael Jones. “We see a huge amount of lifestyle and travel photography within our community.” EyeEm’s second venture in collaboration with Land Rover follows a highly successful contest depicting how humans adapt to the challenges of life in the city. This time saw EyeEm’s photographers capturing those elements that make cities magical the light glinting off a high-rise building at noon, casting shadows from streetlamps on the tarmac; or the purple glow of the fading sun over a steep hill cutting through the maze of concrete.“ People captured those sharp angles and perspectives you see when light hits buildings and the shadows created by our urban architecture,” says Jones. Over 140,000 photographs were submitted globally, taking in all aspects of the modern city thanks to the international network of EyeEm photographers. More than 22,500 participants submitted snapshots of their cities or places they were visiting generating more than 4.5 million likes on the platform. The inspiring theme clearly galvanised the community into action. Finalists included realist streetscapes, bronzed reflections of the sun’s rays from labyrinthine office blocks, and long-exposure images of tail-lights winding their way through city streets. The smartphone has clearly made its mark as the tool of photographic choice. In the final analysis however, it is the photographer that makes the difference. “WE SEE A HUGE AMOUNT OF LIFESTYLE AND TRAVEL PHOTOGRAPHY WITHIN OUR COMMUNITY” BY JAN BAUFFOLD ARE YOU THE BEST PHOTOGRAPHER AROUND? Missions are community-wide photo competitions. They provide a brief of what EyeEm is looking for and you submit photos to match. The best ones get published, exhibited, or win special prizes. For more information visit BY MARCIN SIEMIENIAGO 49