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ONELIFE #34 – English

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Land Rover steht für höchste Allradkompetenz, umfassenden Komfort und anspruchsvolle Technik. Diesem Geländewagen ist kein Weg zu weit und keine Aufgabe zu schwer – getreu dem Slogan „Above and Beyond“. ONELIFE vermittelt Land Rover-Kunden genau dieses Gefühl von Abenteuer und Freiheit.


03 CHARGING UP THE FUTURE Internal combustion engines have powered cars for more than a century, but car companies all across the world, including Land Rover’s sister brand Jaguar, are starting to answer customer demands for vehicles driven by alternative fuels. Finding and developing alternative fuel sources is crucial to ensure a sustainable and environmentally responsible future to the automotive industry as a whole and Jaguar Land Rover is at the frontline of this challenge, heart and soul. The most visible demonstration of this is the return of the proud heritage of the Jaguar marque to racing through the company’s Formula E team. The traditional internal combustion engine has been replaced by the new 200kw Jaguar I-TYPE electric motors, capable of accelerating from 0 to 100km/h in just 2.9 seconds. Panasonic Jaguar Racing drivers Mitch Evans and Adam Carroll are following the footsteps of racing luminaries Mark Webber and Eddie Irvine who both competed for Jaguar in Formula 1 from 2000 to 2004 by representing the team in its PHOTOGRAPHY: PR TECHNOLOGY 14

N A V I G A T O R first Formula E season. The reason behind entering the championship is simple, according to Jaguar Land Rover’s Group Engineering Director Nick Rogers: “Electrification is the future.” The excitement and energy of the Formula E track isn’t happening in a vacuum. When you’re working at the frontier of new technology, timing splits and chicanes have real-world resonance. What happens out on the racetrack helps spark development in another area of transport: electric road cars. Here too, everything points toward an electrified future: In the Netherlands one in 10 cars on the road is electric-powered; in Norway one in four. Indeed, on a global scale, things are moving quickly, with the number of electric cars across the globe increased by a factor of 100 from 2010 to 2015 and the International Energy Agency hoping to have 20 million electric vehicles traversing the world’s highways and byways by 2020. In late 2016, the characteristic curves of the new Jaguar I-PACE Concept joined those ground-breaking cars. The electric sports SUV concept car stems from Jaguar’s first forays into electrification, and is a way of bringing the lessons learned from Formula E to the daily commute. Its expansive battery has a range greater than 500km, meaning the average user will not need to recharge more regularly than once a week. Removing the combustion engine found in traditional cars and replacing it with a compact electric drivetrain allows the I-PACE Concept to combine a sports silhouette with the space of an SUV, seating five comfortably. The concept car is a pure Jaguar and a true driver’s car thanks to the twin electric motors producing 700Nm of torque instantly, allowing the car to reach 100km/h in around four seconds. No wonder that Ian Callum, Jaguar’s Director of Design, has called the I-PACE concept “a whole new vehicle that takes Jaguar design to the next level.” The I-PACE Concept will soon take the leap from the drawing board to the production line, as a road-ready I-PACE will be available from mid- 2018. The world of cars is changing fast and Jaguar Land Rover is at the forefront, right where it matters. Common grounds: The I-TYPE (left) and the I-PACE Concept (below) represent Jaguar Land Rover’s first steps into electrification, with ambitions spanning from the racetrack to everyday use 15