vor 6 Jahren

ONELIFE #34 – American English

  • Text
  • Onelife
  • Land
  • Rover
  • Rover
  • Velar
  • Vehicles
  • Jaguar
  • Defender
  • Audio
  • Bonanza
  • Luxury
Land Rover steht für höchste Allradkompetenz, umfassenden Komfort und anspruchsvolle Technik. Diesem Geländewagen ist kein Weg zu weit und keine Aufgabe zu schwer – getreu dem Slogan „Above and Beyond“. ONELIFE vermittelt Land Rover-Kunden genau dieses Gefühl von Abenteuer und Freiheit.



Illuminated innovation: new technologies have paved the way for the Velar model’s modernist approach to detailing. From the ultra-slim LED lights (left) to the smart haptics of the central console (above), everything is transformed through technology, yet still is profoundly purposeful elementary as ‘feel’,” Amy says. “Color and materials are what you see, what you feel, what you experience. It’s all the senses coming together. So tactility is something we think about when we develop our materials. We know when we’ve got it right because it feels just as refined as it looks.” You’ll also notice the ‘cut diamond’ pattern that features on the speaker covers, the leather seat perforations and some of the cabin materials, where it’s used to draw your eye to some of the key architectural details. When tessellated, the ‘cut diamond’ graphic looks a little like the Union Jack. Is it a cheeky nod to the Velar car’s British heritage? “Actually, it was never intended to be that way,” says Amy. “It came as we started working on how we would repeat the pattern. We call it a ‘secondary read,’ something you might only notice on second glance. The Velar is full of beautiful details like these. We have created some surprise and delight with this car.” That key element of surprise, Gerry says, is profoundly informed by the technological advances that have made the new features possible. “For me, the big theme with the Velar is how technology enables design,” says Gerry. “You see that most clearly in the cabin. That calmness, that simplicity, is enabled by the new infotainment system. The technology enhances the feeling of luxury; it adds to that sense of elevation you get in a Range Rover. It’s not just technology for the sake of it. But you see it in the exterior design, too, when you know where to look. We couldn’t make the lights that shape without LEDs. We wouldn’t be able to get the precision in our feature lines or our panel gaps without the latest manufacturing technology. Land Rover’s Engineering Director Nick Rogers and I are absolutely aligned on our vision. He’s as fanatical about using engineering and technology to deliver great design as I am about ensuring there’s no compromise to the engineering.” “The Range Rover Velar model’s abundance of innovative technologies contributes to making this vehicle a joy to drive and be driven in. The Velar alludes to the levels of modernity that will come in future models, too, with its integrated technology, its beautiful surfacing and its modernist approach to de tailing. We’re on a journey of transformation. And this is a transformational car.” 29