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ONELIFE #33 – English

  • Text
  • Inmotion
  • Discovery
  • Bar
  • Cup
  • Rover
  • Rover
  • Danish
  • Copenhagen
  • Ainslie
  • Zenith
  • Boats
  • Sailing
  • Jaguar
  • Reborn
  • Vehicles
Land Rover steht für höchste Allradkompetenz, umfassenden Komfort und anspruchsvolle Technik. Diesem Geländewagen ist kein Weg zu weit und keine Aufgabe zu schwer – getreu dem Slogan „Above and Beyond“. ONELIFE vermittelt Land Rover-Kunden genau dieses Gefühl von Abenteuer und Freiheit.

N A V I G A T O R DESIGN

N A V I G A T O R DESIGN TRAVEL TECHNOLOGY INSIGHT NEWS 01 DESIGN 8

RESURRECTING AN ORIGINAL How do you celebrate the resurrection of one of the most iconic vehicles of all time? By reincarnating the original works of art that first advertised them over 60 years ago, of course. To celebrate Jaguar Land Rover Classic’s Land Rover Reborn project, Land Rover embarked on a collaboration with master scene painter Carmel Said to do just that. Using the occasion of the three-day Goodwood Revival festival in Chichester, UK, Said was asked to craft his own tribute to the Series I: a two-by-four metre hand-painted combination of two historical Series I ads. Said employed the same techniques and style of the original ads, working throughout the festival to finish his masterpiece. “The Reborn Series I Land Rovers represent the finest in traditional craftsmanship and authenticity,” Said said. “It’s a pleasure to be able to work using techniques honed over decades and produce a piece that reflects the same approach.” FIND OUT MORE about Jaguar Land Rover Classic’s Land Rover Reborn project, see pages 62 to 67 or visit landrover.com/reborn 9