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Jaguar Magazine DESIGN – Italian

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  • Jaguar
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Im Mittelpunkt der Jaguar Magazine Ausgabe 01-2016 steht DESIGN: Das Themenspektrum reicht von einem formvollendeten Jaguar über innovative Architektur bis hin zu kunstvollen Produkten, die von der Natur inspiriert wurden.

Il potere del design

Il potere del design prima e dopo Dall’economia, allo sport, fino alla salute e alla sicurezza: le nostre ricerche sono andate a scoprire come il (buon) design ha cambiato il mondo Infografica: PETER STADDEN Ricerca: CARMEN SAFDARI & GUY BIRD 1 CULTURA: MIAMI DESIGN DISTRICT (stima 2007) 2 In passato il quartiere di Miami denominato oggi Design District era una zona periferica nota solo per una manciata di negozi di mobili. Oggi è diventata una fiorente meta per gli amanti dell’arte PRIMA 0 Gallerie d’arte, bar e negozi di moda DOPO 160 Gallerie d’arte, bar e negozi di moda ECONOMIA: APPLE (1997, l’anno della svolta) Il 1997 ha segnato il ritorno di Steve Jobs come amministratore delegato alla Apple e la nomina di Jonathan Ive come Senior Vice President del gruppo di design industriale. Mentre tutto il mondo stava acquistando iMac, iPod, iPhone e iPad, il tasso di capitalizzazione di mercato dell’azienda ha guardato in avanti STEVE JOBS JONATHAN IVE 586 miliardi di dollari 2016 1 miliardo di dollari 1998 2016 1987 1997 42 j SPECIALE DESIGN

1 3 SPORT: RACCHETTE DA TENNIS PIÙ GRANDI (fine anni Settanta) 4 Il legno ha lasciato il posto a materiali sintetici nella costruzione delle racchette. In questo modo sono diventate più grandi e più leggere, inducendo un miglioramento del topspin, della velocità e dell’abilità nel gioco SALUTE: DEFIBRILLATORE SEMIAUTOMATICO (DAE) (1990*) Percentuali di sopravvivenza per arresti cardiaci avvenuti in ambiente extraospedaliero Con DAE 50% *I defibrillatori portatili furono progettati negli anni Sessanta ma il loro utilizzo si diffuse solo più tardi. Entro il 1990 divennero parte integrante dell’equipaggiamento su tutte le ambulanze di intervento primario del Regno Unito Senza DAE 14 % Fino alla fine degli anni Settanta 23 x 68 cm 200 giri/minuto topspin 5 TURISMO: GUGGENHEIM MUSEUM BILBAO 6 (inaugurato nel 1997) Questa città nel nord della Spagna era una meta turistica di minor entità finché il Comune e alcuni sponsor locali non decisero di investire in uno stupefacente museo d’arte progettato dall’architetto di fama mondiale Frank Gehry. La sua metamorfosi economica è stata tanto sorprendente che fu coniata l’espressione “effetto Bilbao” = 25.000 visitatori INCOLUMITÀ: CINTURE DI SICUREZZA (primo ancoraggio a 3 punti diventato standard nel 1959) Fino al 75% di rischi di incidenti mortali in meno per i passeggeri seduti sui sedili POSTERIORI . 000 g ir i/minuto +500% to p spi n dopo gli anni Settanta 25 x 68 cm APERTO! 1992 - 100.000 1997 - 300.000 1milione di vite salvate dal 1959 2006 - 1 milione Fino al 50% di rischi di incidenti mortali in meno per i passeggeri seduti sui sedili ANTERIORI SPECIALE DESIGN j 43

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Jaguar Magazine 01/2018 – German
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Jaguar Magazine DESIGN – English
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LfA Magazin Frühjahr/Sommer 2018
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LfA Magazin Herbst/Winter 2016
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