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Jaguar Magazine 02/2017 – Brazilian Portuguese

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Das neue Jaguar Magazin präsentiert den neuen Jaguar E-PACE, blickt hinter die Kulissen der spektakulären Formel E und spricht mit Uhrengenie Jean-Claude Biver darüber, wie es ihm gelingt immer am Puls der Zeit zu bleiben. Lesen Sie rein in die neue Ausgabe THE JAGUAR 02.

ENTREVISTA SENHOR DO

ENTREVISTA SENHOR DO TEMPO Jean-Claude Biver é famoso por seu entusiasmo excepcional e por estratégias criativas nada comuns. A Jaguar procurou o vibrante CEO e enfant terrible do setor relojoeiro para conversar sobre suas inspirações e saber por que os relógios precisam ter alma. TEXTO: Michelle Mussler FOTOGRAFIA: Dirk Bruniecki Jean-Claude Biver é o grande provocador da relojoaria, o homem que voltou a colocar os relógios da LVMH, produtora de artigos de luxo marcas de peso com décadas de história, como Hublot, TAG Heuer e Zenith no pulso de grandes celebridades, como Cristiano Ronaldo e Cara Delevingne. Em uma época em que as pessoas olham para o smartphone no bolso em vez de consultar os relógios de pulso para ver as horas, Biver conseguiu manter, e ainda fez crescer, o negócio de relógios da empresa: enquanto as vendas dos concorrentes caíram 15% em 2016, a TAG Heuer teve um aumento impressionante de 12% no faturamento. Agora o vibrante CEO está enfrentando um novo desafio: assumir a marca Zenith, substituindo Aldo Magada, que deixou a empresa no início de 2017. Como um relógio bem calibrado, Biver acorda às 3 da madrugada e costuma trabalhar 80 horas por semana, buscando a perfeição na relojoaria, sem planos de desacelerar. Como ele consegue? Para descobrir o segredo, fomos até a Basileia, capital mundial do relógio, conversar com esse gênio criativo. Como parte da estratégia do novo relógio inteligente TAG Heuer Modular 45, Jean-Claude Biver decidiu que toda a produção deveria voltar a ser feita internamente. Para isso, construiu uma unidade de fabricação totalmente nova na sede da TAG Heuer em La Chaux-de-Fonds, na Suíça. Sr. Biver, você está nessa área há 40 anos e, aos 68 anos de idade, está enviando e-mails em um horário em que a maioria das pessoas está dormindo. Qual é a sua motivação? Paixão pura e simples. Sem isso, já teria me aposentado há muito tempo. Se o trabalho não fosse uma diversão, eu já teria feito as malas e ido há muito tempo para o Polo Norte ou para o Butão. Também poderia voltar para a universidade, fazer um curso de artes, mergulhar em um livro, redescobrir o esporte, cuidar das minhas vacas, praticar caminhada a lista vai longe. Mesmo assim, você irá correr uma maratona. Só depois de completar 70, daqui a dois anos! Meu 42 THE JAGUAR

De olho no futuro: com seu talento de enxergar os rumos do setor melhor do que qualquer outra pessoa, o Sr. Biver alcançou resultados extraordinários ao longo de toda a carreira. THE JAGUAR 43

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Jaguar Magazine 01/2018 – German
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LfA Magazin Frühjahr/Sommer 2018
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