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BORA Magazine 02|2018 – English

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BORA Magazine is published in 12 languages. It invites the reader to learn more about the BORA products and discover fascinating stories behind the brand.

EXPERIENCE CYCLING Above

EXPERIENCE CYCLING Above left: The Tour de Suisse is viewed as a preparation race for the Tour de France. The riders do not have much time to enjoy the scenery. Below left: Peter Sagan, the record holder for stage wins at the Tour de Suisse, is a guarantee of success. He also won a stage and the points jersey as best sprinter in 2018. Above right: First closely protected by his domestiques, and unstoppable later on: At the Paris-Roubaix classic, Peter Sagan won the first cycling monument for his team with a compelling race. 62 BORA MAGAZINE

CYCLING EXPERIENCE The stone that lay at Peter Sagan’s feet at the Roubaix Velodrome must have been a weight off the mind of the Slovak world champion from the BORA hansgrohe team. And not just because the trophy meant he had won the first cycling monument for his team. The victory in the ParisRoubaix classic was also an important step towards a successful season. 2018 should be a special year for BORA hansgrohe and set the course for the years to come. Because despite great success, the end of the 2017 season did not sit well with the BORA hansgrohe team. The team had, indeed, won stages in all the major tours, with 33 professional wins in total in the palmarès. This was also accompanied by the world champion rainbow jersey for Peter Sagan as well as the national titles in Germany, Austria and Slovakia. But the unjustified disqualification of Peter Sagan after the fourth stage of the Tour de France and Rafal Majka‘s abandonment of the race five days later shattered all their dreams for the Tour and diminished the record. But that‘s history. It‘s time to move on to Paris Roubaix. The Hell of the North classic showed early on in the year that the team members are well attuned to each other and the team is fully operational. The selection of BORA hansgrohe was another great leap forward this season. “Team spirit will play a crucial role in the first major challenges,” sporting director Enrico Poitschke had already prophesied at the start of the season. And so his riders worked tirelessly in the peloton. Led by Marcus Burghardt, they held the field together and jointly laid the groundwork for Peter Sagan. Later on, he took responsibility, BORA MAGAZINE 63