BORA Magazine 01|2019 – English

BORA

BORA Awards Good Design Award – Chicago Athenaeum 2017–2018 German Design Award 2018 German Design Award 2016 The Good Design Award received by the BORA Professional 2.0 system is regarded as one of the most traditionsteeped design awards. It is presented by the Chicago Athenaeum Museum of Architecture and Design, which receives 3,000 applications per year. In 2018, BORA also joined the exclusive circle of premium winners of the German Design Award. A prestigious panel of judges reviewed over 5,000 entries and selected the BORA Professional system as winner of the Gold Award. The German Design Awards are the highest accolade from the German Design Council. They represent outstanding achievements in the field of international product and communication design. The competition enjoys an outstanding global reputation, both within professional circles and far beyond. Plus X Award – Best Design Brand BORA’s receipt of the title ‘Best Design Brand 2017’ is a particularly valuable seal of approval. It recognises brands whose products have received the highest number of seals of approval in the ‘Design’ category within a year and provides confirmation of constantly leading product design. Plus X Award The Plus X Award is presented to innovative and future-oriented products. BORA Basic (2013), BORA Basic with surface induction (2015/16) and the new BORA Professional (2017) have all won awards in the ‘Innovation’, ‘High Quality’, ‘Design’, ‘Ease of Use’ and ‘Functionality’ categories. Before they were even readily available on the market, all three products also received an additional award: the ‘Best Product of the Year’. Red Dot Product Design Award Best of the Best The Red Dot Award is an internationally recognised quality seal. In the ‘Product Design’ category, awards are presented for efficient technology, outstanding innovation and attractive design. BORA Professional 2.0 scooped the extraspecial ‘Best of the Best’ award. 66 BORA MAGAZINE

BORA AWARDS EXPERIENCE BORA scoops major awards: Right from the start, our ideas have won over national and international experts. A brief overview: Red Dot Product Design Award BORA Classic received the highest Red Dot Design Award accolade in the ‘Product Design’ category back in 2012. Iconic Award Worthy of recognition: our products BORA Professional and BORA Classic 2.0 were awarded with the „Iconic Awards 2018: Interior Innovation - Best of Best“ and „Iconic Awards 2019 - Interior Innovation - Winner“ respectively by the expert jury of the German Design Council. Good Design Award 2017 – Australia The Good Design Award is Australia’s longest-standing industrial design award. BORA won this for its BORA Basic in 2014 and for its entire product range in 2017. Deutscher Gründerpreis (German Entrepreneurs’ Award) The German Entrepreneurs’ Award is one of the key awards for German entrepreneurs. BORA won the trophy in the ‘Start-up’ category in 2010. Deutschland Land der Ideen (Germany Land of Ideas) In 2009, BORA’s site in Raubling was one of the 365 places that represented Germany as the ‘Land of Ideas’. German Brand Award We are extremely proud that BORA was earmarked by a panel of experts from the German Design Council for an award in the ‘Kitchens’ category of the German Brand Award 2016 for its successful brand management. BORA MAGAZINE 67