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BORA Magazine 01|2019 – English

  • Text
  • Bora
  • Cooktop
  • Extractor
  • Induction
  • Cooktops
  • Zones
  • Ceramic
  • Stainless
  • Products
  • Cycling
BORA Magazine is published in 13 languages. It invites the reader to learn more about the BORA products and discover fascinating stories behind the brand.

Willi Bruckbauer,

Willi Bruckbauer, developer and founder of BORA Lüftungstechnik, on an idea that turned the kitchen world upside down in just a few years.

EDITORIAL ‘There has to be a nicer way...!’ It was ten years ago when at the request of my customers I set out to develop the perfect extractor. The conventional extractors hanging over the cooker, heavy and noisy, were far too ineffective and at the same time too bulky popular and yet strangely behind the times. So I just started to tinker with the idea. I was driven by pure curiosity, but also the ambition to make life in the kitchen more attractive. This evolved into the company BORA, which today sells our innovative products in 58 countries, believe it or not. Right at the beginning I gave my experiments a name: ‘The kitchen revolution. The end of the extractor hood.’ What was devised back then with zeal and élan, proved with the passing of time to actually be a fitting term. Our products made a bold entrance into the kitchen market and changed it for the long term. More and more companies are trying to emulate us, but with a single innovation we have been able to win over customers worldwide. Today BORA is synonymous with effectiveness in the kitchen, design and quality. In other words: a classic, the original. As a trendsetter, this spurs us on. In our research lab, talented engineers work around the clock on innovations that are subjected to rigorous testing. I’m now proud to be able to present our latest developments. First and foremost: there really is a BORA product for every kitchen. We always place great importance on quality, effectiveness and a characteristic design. Different requirements and lifestyles demand different products. With BORA Pure we now offer an innovation for everyone which can be tailored to different colour preferences, whilst being intuitive and easy to use. The maintenance is child’s play and you still have maximum room for storage. But that’s not all: we’ve also enhanced aspects of BORA Classic. With its compact design and optimised operating and control concept it sets current benchmarks. We will be showcasing these products for the first time at the Cologne furnishing fair 2019 and in this magazine! Just have a flick through. I hope we can infuse you with our enthusiasm for innovation and quality. And don’t miss our pieces on Matthias Steiner, Olympic weightlifting champion, and Peter Sagan, international cycling star from the BORA hansgrohe team. Peter is a big fan of BORA and presents the new BORA Pure to you on page 42. So we’re really showing our sporty side in this edition. Movement is a firmly anchored concept at BORA. Both in terms of our business and as an integral part of our corporate culture. It’s the only way to get ahead. A little OTT perhaps? No, because we work with ambitious goals and we want to provide a service that is above average so that you as our customer are more than satisfied. Welcome to the world of BORA! Yours, Willi Bruckbauer BORA MAGAZINE 3