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BORA Magazin – Englisch

  • Text
  • Cycling
  • Hansgrohe
  • Bora
  • Cooktop
  • Extractor
  • Ceramic
  • Zones
  • Kitchens
  • Display
  • Stainless
  • Induction
  • Technical
Nach dem erfolgreichen Relaunch im Frühjahr 2017, erscheint die Herbst / Winter-Ausgabe des BORA Magazins nun sogar in insgesamt elf Sprachen. Ein Mix aus Produktinformationen und Geschichten hinter der Marke bietet dem Leser einen spannenden Einblick in die Welt von BORA.

EXPERIENCE

EXPERIENCE BORA REVOLUTION TOUR DÜSSELDORF Germany Jun 29 Jul 2 BORA in the air stopped by the Rhine Tower in Düsseldorf to celebrate the start of the Tour de rance oering frontrow seats 30 metres up. BORA is unique. The company is once again demonstrating this with the BORA Revolution Tour. The idea of ‘Haute Cuisine’ has been taken literally: guests enjoy the art of cooking in a high-tech glass cube suspended 30 metres up in the air together with unique views of course. It is an experience that participants will never forget: the restaurant in which they are served fine food by top chefs dangles from a crane at lofty heights. And it always does so in spectacular settings, e.g. in Berlin with views of the Spree and the television tower, next to the Atomium in Brussels, high above ienna’s Prater Park or above the rooftops of Düsseldorf at the start of the Tour de France. Anyone at a BORA in the air event has a front-row seat. With sufficient capacity for up to 1 people, the 0-square-metre cube is illuminated after dark with futuristic lighting, giving it the appearance of a sciencefiction spaceship. Also on board is a kitchen with all three BORA systems. Impressive and practical proof that kitchens quite literally have no bounds with BORA. What began as a series of service events for kitchen studios, quickly became a much acclaimed, international promotion. BORA offers its retail partners a truly extraordinary event with the ‘kitchen revolution’. Potential customers are given the opportunity to enjoy an up-close experience of the BORA product lines, while retail partners can invite guests to a three-course IP dinner cooked by BORA chef Armin Auer, head of the BORA Cook Academy since 015. Armin is also regularly joined by guest chefs. In ienna, where the BORA Cube hung over the Prater Park, the famous 92 BORA MAGAZINE

BORA REVOLUTION TOUR EXPERIENCE For now, the heinkniebrcke bridge remains open to cars. oon though, these will give way to the cyclists of the th Tour de France. metres above the ground in sseldorf. Equipped with BORA systems, the Cube’s kitchen makes exclusive catering possible even at this height. BORA MAGAZINE 93