Land Rover steht für höchste Allradkompetenz, umfassenden Komfort und anspruchsvolle Technik. Diesem Geländewagen ist kein Weg zu weit und keine Aufgabe zu schwer – getreu dem Slogan „Above and Beyond“. ONELIFE vermittelt Land Rover-Kunden genau dieses Gefühl von Abenteuer und Freiheit.
T H E B E S T J U S T G
T H E B E S T J U S T G O T B E T T E R Hailed by the media as ‘the finest way to cross the face of the earth’, Land Rover‘s flagship Range Rover arguably didn’t need to change. Nevertheless, the model has been updated to showcase the latest innovations WORDS B E N O L I V E R PHOTOGRAPHY A L E X H O W E 32
NEW RANGE ROVER Optional Pixel-Laser LED lighting reduces dazzle and intelligently maximises illumination for the driver for added safety and confidence Design and technology move fast at Land Rover, and for the 2018 model year the Range Rover enjoys a comprehensive update. We spoke with Finbar McFall, Jaguar Land Rover Product Marketing Director, to get the inside track on the innovative attitude and obsessive attention to considered detail involved in evolving this truly iconic car. “When I think of Range Rover, I see an unbroken lineage all the way back to the original,” says Finbar. “There's something very special about that, and we have always got that in the back of our minds when considering any revisions. “The Range Rover has been so relevant for so long. It is loved by loyal customers, as well as an increasing number of new customers too. Part of that success is because it has stayed authentic, yet at the same time increased its relevance and appeal. We're not trying to reinvent it, but to constantly refine it – it's the same recipe, but with even better ingredients. “For the latest model we sought to increase levels of comfort, incorporate innovative new technologies and enhance further the car’s versatility. This had to be done in a very restrained, refined way – for us, luxury is a consequence of refinement. “Once you've got a critical mass of change you want to visually signal that's it’s the ‘new’ Range Rover. The advanced optional Pixel-Laser LED lights help to do that – people already love the Range Rover’s commanding driving position, and now you can see further ahead for added confidence in all conditions. “On the inside, a major refinement is our Touch Pro Duo, which is not only functionally better, it's also aesthetically more pleasing while fitting in with our reductionist approach. You open the door and you know instantly see that something has changed, making you want to discover more. “Many of our customers will take their Range Rover instead of flying to their destination, so it’s incredibly important for us to optimise their longrange comfort. These customers travel first class, so they expect that same level of refinement and luxury when they step into their car. As such we’ve worked to make the seats more comfortable and more compliant with greater functionality, such as the hot stone massage feature,” adds Finbar. As well as the new Plug-in Hybrid Electric Vehicle (PHEV) drivetrain option (see p.28) that combines the potential of zero tailpipe emissions with Land Rover's world renowned all-terrain capability, all of these considered improvements come together to make the best even better, seemlessly giving you more luxurious experiences in discerning design with enhanced visual appeal. Read on for a closer look. 33
