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Jaguar Magazine 02/2018 – English

  • Text
  • Jaguar
  • Racing
  • Formula
  • Saudi
  • Waymo
  • Thrill
  • Motorsport
  • Rear
  • Engineers
  • Engineering

The Foreword WHAT SETS A

The Foreword WHAT SETS A JAGUAR APART? CHIEF COMMERCIAL OFFICER FELIX BRÄUTIGAM DELVES INTO THE BRAND’S IDENTITY AND WHY IT MAKES FOR THE INGREDIENTS FOR A GREAT STORY All great stories have great beginnings. Ours was penned 96 years ago, when Sir William Lyons, aged just 21, founded the Swallow Sidecar Company. Ever since from the 21/2-litre SS to the Le Mans race-winning D-type to the luxurious XJ Jaguar’s narrative has been one of path-breaking boldness. We have always taken great pride in creating cars with not only class-leading design and engineering, but also a distinctive sense of individuality. This drive to go against the grain and strive for the extraordinary is embedded in Jaguar’s DNA, and runs into these very pages. In this issue we meet enigmatic French actor Eva Green, who stars in Jaguar’s new marketing campaign. The former Bond girl is certainly one of a kind, expressed in myriad ways from the film roles she chooses, to her unusual hobbies and distinctive fashion sense. In an insightful interview (p.42), Green reveals what it takes to train as an astronaut, who’d make her perfect driving companion, and more. Renowned motoring journalist Henry Catchpole encounters two impressive Jaguars, the XE 300 SPORT and Special Vehicle Operations’ Project 8, in Sicily (p.20). After an action-packed drive on one of the world’s best driving roads, he sent in an engaging account of two very special cars, built to excel both on the road and on the track. We craft all our products to deliver sensory delight, a philosophy that is shared by the ‘thrillmakers’ we’ve portrayed on page 58, from racetrack architect Hermann Tilke to ski-run designer Bernhard Russi. Challenging convention also means that we are always looking beyond the horizon with a view to shaping an exciting future. Jaguar’s continued investment in electrification technology is a direct expression of this credo. Earlier this year, we launched the world’s first all-electric performance SUV, the Jaguar I-PACE. Now, meet the first team to line up for the new Jaguar eTROPHY racing series, featuring a competitive field of I-PACEs, which begins this month (p.70), and discover how the I-PACE will help to redefine future mobility as we team up with autonomous ride-hailing service Waymo (p.50). One thing is for sure - we are a long way from writing an ending to the tale. Enjoy the issue, and thank you for being a part of our story! Felix Bräutigam Chief Commercial Officer, Jaguar 6 THE JAGUAR

JAGUAR SERVICE CENTRES LIFE HAS COMPROMISES. YOUR JAGUAR DOES NOT. EXCEPTIONAL SERVICE. UNCOMPROMISED PERFORMANCE. Whether your Jaguar needs a service, vehicle health check or perfectly fitted accessories, no one knows your car like we do. Our highly trained technicians provide you with guaranteed expert care and maintenance to keep your Jaguar at the top of its game. Come and see our Service Team at your local Jaguar Retailer we offer everything your Jaguar will ever need as well as complete peace of mind.